News Flash

City of Durango News Flash

Posted on: February 24, 2023

City to host public forum on tourism


Durango, CO:  The city of Durango will host a public forum at City Hall, 949 East Second Ave., on Feb. 28 from 6-7 p.m. to gather feedback on the city's master plan being created to guide its tourism marketing efforts for the next 10 years.

The city sought Requests for Proposals in fall 2022 to assist in the creation of a Destination Management Master Plan. JLL, a Fortune 500 company, was selected. The first phase of this process is to develop and execute foundational research to learn more about the impact of tourism on the economy of Durango and the quality of life of its residents. Based on the results of these studies, Durango will then engage in a full Destination Management Master Plan and implementation. 

 The DMMP will provide a thorough plan and indicators for destination stewardship for the Durango area in line with the community’s common values of ecosystem stewardship, growth management, and quality of life preservation. Completion of the DMMP and presentation to council is scheduled for late summer 2023. The plan will then serve as a road-map for sutainable tourism marketing efforts that are sought in fall 2023 through a separate Request for Proposals.

Representatives from JLL will be on-hand to present an overview of the project and answer questions.


City of Durango logoMedia Contact
Tom Sluis
Public Information Officer - Spokesman 
Phone: (970) 375-5090


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